Rachel Meyer

One of the things you have to do in marketing is show people why your product is worth buying. Something, like price or difficulty of...

The end of the year is a great time to boost sales through targeted email marketing. But we both know that receiving back-to-back sales...

There’s nothing like the feeling of creating a product that sells out quickly, in days or maybe even hours of launch. But the downside is...

Pop quiz: Can you send a welcome email to new subscribers without a discount inside? If you answered yes, you’re right! Have a cookie....

Do you want your business to make money this holiday season? That’s what I thought you’d say. In that case, you need holiday email...