Rachel Meyer

We’ve hit the halfway point of the year, so you know what that means. It’s time to do a mid-year marketing review! I know it’s not the most fun thing in the world. But it’s vital to help you see how your marketing is doing and how you can crush your goals in the second half of the year. It might seem like a big, scary task. That’s why I’m sharing my super simple 5-step process for a mid-year marketing review. This is exactly what I do for my business, so I can roadmap the res

Getting your blog posts to rank well in Google is hard. There’s no easy way to rocket to the top of search and gain the coveted #1 spot. That being said, there are tactics you can use to increase your chances of ranking well. Beyond things like having a reputable website, using the right keywords, and publishing content consistently, there's one strategy I return to time and time again. In this post, I'm sharing my top content writing tip to rank better in search. Of course,

So, you’ve decided to invest in content marketing for your small business. That’s a great step, and I applaud you. But now you're wondering: how do I do that? When you’re starting to dip your toes into the content marketing world, it can be overwhelming. There are so many terms, methods, and metrics people claim you absolutely must know. It can make beginners back away slowly before they even give it a chance. I’m here to tell you that content marketing isn’t as complicated a

Promotion emails are a good thing to include in your email marketing strategy. They help keep your products in front of customers and drive sales even if the items you're promoting aren't new and shiny. However, you need to do it right, or they can end up turning people off rather than getting them to buy. Unfortunately, I have an example of an email that did just that for me. In this post, we’ll break down this product promotion email from Lady Black Tie and what they did wr

CTAs are a vital part of your marketing. Which is why it’s shocking to me how many small businesses fumble them. They're boring. They're basic. Or worse, they don’t exist at all. Does this sound familiar? Well, don’t panic. The sooner you start working to fix your CTAs, the sooner you'll see improved results from them. In this post, you'll learn all about using CTAs for small businesses. We’ll look at what they are, why you need them, and how to properly use them in your mark

Does your small business have a welcome email? In short: yes. A welcome email (or even a welcome sequence) is an integral part of email marketing for businesses of all sizes.

I've said it before, and I'll say it again- if you want your business blog to actually see results, you need a content calendar. But how do you actually use one? There are loads of posts online about creating a content calendar. But very few of them tell you how to integrate it into your content planning process. Setting one up is great, but if you don't use it, it's worthless. If that's your quandary, have no fear. I'm here to show you how to use a content calendar, based on

Selling out of something is exciting when you’re a small business owner. It means people really liked your products! If the item was particularly popular, you may decide to make more of the product to sell. But people won't buy it unless you tell them there are more available. Enter the restock email . It's exactly what it sounds like. An email telling people that you restocked a product and encouraging them to buy, especially if they missed out last time. Today, we’re lookin

Tools are an important part of any business. They make tasks easier and your life less stressful. At least, that’s what they’re supposed to do. But we’ve all sunk time and money into a tool that ended up being useless or even detrimental to our business. This can make us overly cautious about trying a new tool, even if it looks perfect for our business. How can you really know if it'll help or hinder you? That’s why I wanted to share my favorite small business content marketi

I don’t know about you, but for me, making a goal is easy. Coming up with a plan to achieve it? Not so much. The bigger the goal, the harder it is to figure out where to start. The longer you try to figure it out, the more impossible it seems. And as the saying goes, a goal without a plan is just a dream. In the past, I've especially struggled with creating plans for my business marketing. Creating goals like “get more customers” is awesome, but how do you put that into actio

One of the biggest mistakes I see small businesses making with their blogs is not blogging consistently. One month, they might upload three posts. Another, they only upload one, that’s just an update about an upcoming craft fair. Then, three months go by before they write another one. If this were your personal blog, that would be totally fine. But it’s not. Your blog is a part of your marketing strategy, so like with all other strategies, you need to be consistent with it.

Do your customers know what you do? It may sound like a silly question, but many businesses forget to actually explain what it is they do in a clear, straightforward manner. Believe me, I’ve been guilty of making this mistake myself. Learning to explain your service offerings in a sentence or two is an important part of running a business. Once you’ve got that nailed down, you can use it anywhere from social media to your website. I recently got an email from OMJ, a custom cl

For many small businesses, a good chunk of their business comes from local customers. Whether you have a brick-and-mortar shop or attend craft markets throughout the year, your location is integral to your business. If this sounds like you, you've probably already worked hard to incorporate local SEO into your website so you can get even more customers from nearby areas. But did you know you can use local SEO on your blog as well? In this post, we’re going to look at how you

2026 is just around the corner. I know, I can’t believe it, either. As we come to the end of December, most of us are already looking ahead to next year. We’re dreaming about where the next 365 days will take us and (hopefully) creating plans to make those dreams come true. As we reach the end of 2025, you need to spend time reviewing how the year went. Especially in the marketing department, because that's how you actually, you know, get sales. If you're not sure where to st

As a small business owner, you’re busy this holiday season. There are products to make and ship, markets to attend, sales to run, and projects to wrap up. But it’s not a bad idea to add publishing a few holiday blog posts in there, too. Christmas is a great time to attract extra traffic to your website. People are googling all kinds of things, from holiday recipes to gift ideas. You can tap into this by writing quality posts, bringing more visitors to your website, and then t

Marketing your own business is hard. It also takes a lot of time. That’s why many business professionals recommend hiring a copywriter. But as a small business owner, hiring is a big deal. How can you be sure a copywriter will help, not harm, your beloved company? In this post, we'll discuss reasons for hiring a copywriter, as well as signs you should hold off. As a freelance copywriter myself, I'd love for you to decide you're ready to hire someone (like me!), but I also wa

You're sitting down to write a new blog post. You know what topic you want to write about. You already have an idea for your CTA. But before you start writing, have you decided what type of post you’re going to write? Did you even know there are multiple types of blog posts, all with unique formats and optimal uses? If the answer is no, don’t panic. You've come to the right post, no matter how much you do or don't know about blog post types and how to use them. In this post,

When your customers have questions, what should you do? Answer them, of course. One of the best ways to do this is through an FAQ email. Just when questions start bubbling up in your lead's mind, you can swoop into their inbox and provide them with answers, like a customer service superhero. I recently received a fantastic FAQ email from the engagement ring brand Nolan and Vada, which I thought would be the perfect fodder for a great email breakdown. So today, we’re going to

Do you treat your business's blog like a personal diary or a news site? smacks wrist Then stop that. I’ve talked about this before, but when you run a blog for your business, you can’t write about any old thing that comes to mind. Nor should you ever post something just to have new content. Everything you publish needs a specific purpose and goal in your marketing strategy. If it doesn't align with that criteria, throw the idea in the garbage and don't look back. Unfortunatel

Everyone who has an email list should have a welcome email. They're vital for making new subscribers feel welcome, sharing important...