Rachel Meyer

Do your customers know what you do? It may sound like a silly question, but many businesses forget to actually explain what it is they do in a clear, straightforward manner. Believe me, I’ve been guilty of making this mistake myself. Learning to explain your service offerings in a sentence or two is an important part of running a business. Once you’ve got that nailed down, you can use it anywhere from social media to your website. I recently got an email from OMJ, a custom cl

For many small businesses, a good chunk of their business comes from local customers. Whether you have a brick-and-mortar shop or attend craft markets throughout the year, your location is integral to your business. If this sounds like you, you've probably already worked hard to incorporate local SEO into your website so you can get even more customers from nearby areas. But did you know you can use local SEO on your blog as well? In this post, we’re going to look at how you

2026 is just around the corner. I know, I can’t believe it, either. As we come to the end of December, most of us are already looking ahead to next year. We’re dreaming about where the next 365 days will take us and (hopefully) creating plans to make those dreams come true. As we reach the end of 2025, you need to spend time reviewing how the year went. Especially in the marketing department, because that's how you actually, you know, get sales. If you're not sure where to st

As a small business owner, you’re busy this holiday season. There are products to make and ship, markets to attend, sales to run, and projects to wrap up. But it’s not a bad idea to add publishing a few holiday blog posts in there, too. Christmas is a great time to attract extra traffic to your website. People are googling all kinds of things, from holiday recipes to gift ideas. You can tap into this by writing quality posts, bringing more visitors to your website, and then t

Marketing your own business is hard. It also takes a lot of time. That’s why many business professionals recommend hiring a copywriter. But as a small business owner, hiring is a big deal. How can you be sure a copywriter will help, not harm, your beloved company? In this post, we'll discuss reasons for hiring a copywriter, as well as signs you should hold off. As a freelance copywriter myself, I'd love for you to decide you're ready to hire someone (like me!), but I also wa

You're sitting down to write a new blog post. You know what topic you want to write about. You already have an idea for your CTA. But before you start writing, have you decided what type of post you’re going to write? Did you even know there are multiple types of blog posts, all with unique formats and optimal uses? If the answer is no, don’t panic. You've come to the right post, no matter how much you do or don't know about blog post types and how to use them. In this post,

When your customers have questions, what should you do? Answer them, of course. One of the best ways to do this is through an FAQ email. Just when questions start bubbling up in your lead's mind, you can swoop into their inbox and provide them with answers, like a customer service superhero. I recently received a fantastic FAQ email from the engagement ring brand Nolan and Vada, which I thought would be the perfect fodder for a great email breakdown. So today, we’re going to

Do you treat your business's blog like a personal diary or a news site? smacks wrist Then stop that. I’ve talked about this before, but when you run a blog for your business, you can’t write about any old thing that comes to mind. Nor should you ever post something just to have new content. Everything you publish needs a specific purpose and goal in your marketing strategy. If it doesn't align with that criteria, throw the idea in the garbage and don't look back. Unfortunatel

Everyone who has an email list should have a welcome email. They're vital for making new subscribers feel welcome, sharing important...

Your CTA is the last thing standing between your customer and a sale. It entices them across the finish line to take the action you want....

Content marketing is one of the most talked-about methods of marketing your small business. Everyone says you should have a blog , a...

Want to know the biggest mistake I see small businesses making with email marketing? Not sending enough emails. I get the sentiment. You...

There are several types of welcome emails you can send to new subscribers. Coupons, thank-yous, about us, and more. Today, we’re talking...

Starting a blog is a wonderful addition to your online marketing strategy. But there's one mistake I see a lot of small businesses...

Social proof is a great way to drive sales by showing interested people how much other customers liked your products. This can be...

Hiring your first freelancer is scary. You might not know what you’re looking for, what you need, or even how to find a freelancer. I...

Small business owners are often wary of email marketing because they think it’s all selling, all the time. It's true that many companies...

Google Featured Snippets are the most coveted spot on page one. They sit at the top of search results (or they did until AI took over),...

Upselling is a great way to improve your customers' shopping experience and increase revenue from sales. Upselling is when you try to...

One of the hardest parts of writing a blog post is getting started. You have an exciting idea, then you sit down to write it, and the...