Rachel Meyer

As a small business owner, you’re busy this holiday season. There are products to make and ship, markets to attend, sales to run, and projects to wrap up. But it’s not a bad idea to add publishing a few holiday blog posts in there, too. Christmas is a great time to attract extra traffic to your website. People are googling all kinds of things, from holiday recipes to gift ideas. You can tap into this by writing quality posts, bringing more visitors to your website, and then t

Marketing your own business is hard. It also takes a lot of time. That’s why many business professionals recommend hiring a copywriter. But as a small business owner, hiring is a big deal. How can you be sure a copywriter will help, not harm, your beloved company? In this post, we'll discuss reasons for hiring a copywriter, as well as signs you should hold off. As a freelance copywriter myself, I'd love for you to decide you're ready to hire someone (like me!), but I also wa

You're sitting down to write a new blog post. You know what topic you want to write about. You already have an idea for your CTA. But before you start writing, have you decided what type of post you’re going to write? Did you even know there are multiple types of blog posts, all with unique formats and optimal uses? If the answer is no, don’t panic. You've come to the right post, no matter how much you do or don't know about blog post types and how to use them. In this post,

When your customers have questions, what should you do? Answer them, of course. One of the best ways to do this is through an FAQ email. Just when questions start bubbling up in your lead's mind, you can swoop into their inbox and provide them with answers, like a customer service superhero. I recently received a fantastic FAQ email from the engagement ring brand Nolan and Vada, which I thought would be the perfect fodder for a great email breakdown. So today, we’re going to

Do you treat your business's blog like a personal diary or a news site? smacks wrist Then stop that. I’ve talked about this before, but when you run a blog for your business, you can’t write about any old thing that comes to mind. Nor should you ever post something just to have new content. Everything you publish needs a specific purpose and goal in your marketing strategy. If it doesn't align with that criteria, throw the idea in the garbage and don't look back. Unfortunatel

Everyone who has an email list should have a welcome email. They're vital for making new subscribers feel welcome, sharing important...

Your CTA is the last thing standing between your customer and a sale. It entices them across the finish line to take the action you want....

Content marketing is one of the most talked-about methods of marketing your small business. Everyone says you should have a blog , a...

Want to know the biggest mistake I see small businesses making with email marketing? Not sending enough emails. I get the sentiment. You...