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Rachel Meyer
2 days ago
How to Update Old Blog Posts: The Beginner's Guide
Blog posts are a great long-term marketing strategy. Once published, they bring in traffic for months or years to come. But did you know...
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Rachel Meyer
Jan 22
The Best Free ESPs for Your Small Business (Advice from an Email Copywriter)
Starting your first email list is challenging. It requires so many pieces, including an ESP. While it's one of the most important parts...
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Rachel Meyer
Jan 8
4 Signs You Need to Hire a Content Writer (And 3 Signs You Shouldn’t)
Deciding to hire for your business is hard. Especially when trying to figure out if you should hire someone to write your content, the...
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Rachel Meyer
Dec 18, 2024
10 Fantastic Ideas for Actionable Small Business Marketing Goals (With Examples)
Next year is just around the corner. It's time to start planning your yearly business goals if you haven’t already.  An important...
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Rachel Meyer
Dec 4, 2024
5 Engaging Holiday Email Ideas to Spice Up Your Marketing (That Aren't Selling Anything)
The end of the year is a great time to boost sales through targeted email marketing. But we both know that receiving back-to-back sales...
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Rachel Meyer
Nov 27, 2024
Great Email Breakdown: Katie Dean Educational Email
Email marketing gives a lot of small business owners the ick because they think all you do is sell, sell, sell. Some people and companies...
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Rachel Meyer
Nov 13, 2024
How to Never Run Out of Blog Content Ideas Again
The cursor blinks on the blank document. You know you need to write a new post for your blog, but you lack inspiration. So you close the...
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Rachel Meyer
Oct 23, 2024
Great Email Breakdown: Called to Surf Custom Product Email
Offering custom products is a wonderful way to provide your customers with unique items no one else has. Who doesn't like one-of-a-kind?...
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Rachel Meyer
Oct 9, 2024
How to Create a Simple Email Marketing Plan for Your Small Business
Email is one of the best marketing tactics you can invest in. But it’s also a world filled with mysterious terms like ROI, segmentation,...
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Rachel Meyer
Sep 25, 2024
The Top Tasks I Do Every Month to Market My Small Business
Marketing. We know our businesses need it, but it’s also a strange, mysterious beast that feels impossible to conquer. I can’t claim I’ve...
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Rachel Meyer
Sep 11, 2024
Want to Improve Your Blog Posts? Try These Eight Tips
Do you want to improve your small business blog posts? Maybe you've noticed your posts aren't as good as the ones on Google. Maybe you're...
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Rachel Meyer
Aug 28, 2024
Great Email Breakdown: Son de Fleur’s New Product Email
It's exciting to release new products. But unless you announce your new item to your customers, you won't get many (or any) sales. That's...
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Rachel Meyer
Aug 14, 2024
You Need Email Marketing for Your Small Business, and Here’s Why
Are you searching for a marketing method to get your small business consistently in front of your ideal customers, connect with them...
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Rachel Meyer
Jul 24, 2024
Great Email Breakdown: TopVintage Restock Email
There’s nothing like the feeling of creating a product that sells out quickly, in days or maybe even hours of launch. But the downside is...
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Rachel Meyer
Jul 10, 2024
Tips and Tricks to Writing a Good Listicle Readers Will Enjoy
55% of bloggers have published at least one listicle in the last year. These neatly organized posts are easy to write and just as easy to...
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Rachel Meyer
Jun 26, 2024
Customer Case Study: Bethany Meyer's Author Website
Your website copy is the most important part of your website. It’s also the part of your website that gets updated the least. Bethany...
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Rachel Meyer
Jun 12, 2024
Here’s Why You Need to Add CTAs to Your Blog Posts
Do you want your blog posts to be more successful? Then, you need to include a CTA. Thank you for coming to my TED talk. Okay, that's not...
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Rachel Meyer
May 22, 2024
How to Create a Brand Voice to Help Your Small Business Stand Out
Your business is unique. But how do you show that online? Well, there are many ways, from the colors you choose to the products you sell....
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Rachel Meyer
May 8, 2024
4 Signs You Need to Hire an Email Copywriter (And 3 Reasons You Shouldn’t)
Deciding to hire help for your business is hard. You know it'll help your business grow, but it's also a big investment of time and...
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Rachel Meyer
Apr 24, 2024
5 Useful Ways Small Business Owners Can Repurpose Their Blog Content
You spent several hours creating a highly targeted, valuable post for your blog. You posted it, shared the link on social media, and got...
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