Regular Email Breakdown: Noble About Us Email

There are several types of welcome emails you can send to new subscribers. Coupons, thank-yous, about us, and more.

Today, we’re talking about the last one. "About us" emails give new subscribers a quick introduction to your company and, as the name suggests, help them get to know you better. The more they know about you, the more they trust you, and the more likely they are to buy from you.

If you don't want to send a coupon as your welcome email, an "about us" email is a great alternative. Especially when you run a small business where one of the biggest draws is the person/values behind the company.

Today, I'm breaking down a real-life example of an “about us” email I received, then giving you tips to write a similar one for your business. Let's jump right in!

About Us Email Breakdown

Subject Line

Honestly, the subject line itself is pretty basic and doesn't stand out to me. The emoji is the most eye-catching part, mostly because you don’t see white hearts as often as red or pink.

Opening

The email starts with a quick headline and a pretty image of a model in a Noble outfit. It’s simple but on-brand. I do love how the entire email fits their brand from beginning to end. No generic template here.

Intro

The intro copy below the image gives you a quick overview of Noble’s mission–providing sustainable fashion. It also subtly helps build authority by mentioning how long they've been in business.

Bullet Points

(Okay, they technically don’t use bullets. But it’s the same idea.)

Using headers and subpoints, they quickly and clearly outline the most important things about their business. It’s easy to read through and gives you a good idea of what their values are.

CTA

The email ends with a button to shop now and a list of links to a few of their biggest collections. Again, it doesn't stand out, so I'm not sure how effective it is.

Takeaways from This Email

Usually, I talk about great or bad emails in these breakdowns. But when I was writing this one, I realized it falls more in the middle- not great, but not awful.

So, this is the first of what I'm calling regular email breakdowns. I'll start with a breakdown, like usual, but at the end, we'll talk about what you can learn from the email rather than what you can replicate.

#1: Keep It Short and Engaging

This email is only a few hundred words, most of which are broken down into bullet points, as I mentioned. This makes it easy to skim, which is essential when someone is quickly checking their email.

I know you love your company and want to share everything about it and what you stand for. But dumping your entire mission statement in an email isn’t the way to get people to read it. Instead, pick the top three things you want people to know about your company and include those, maybe with a few sub-points like they did here.

#2: Maintain Brand Cohesion

Noble has a cohesive brand look. They use the same fonts, colors, and imagery across their website, emails, and social media. This helps them be immediately recognizable to customers, no matter what platform they're on.

I know if you're a small business, you may not be able to hire a designer to create email templates that perfectly match your website. But try your best to use the fonts and colors in your ESP to create a cohesive look. You want people to know exactly what to expect from you, whether they're on your website or your Facebook page.

#3: Edit for Clarity

One of my problems with this email is that the copy itself could use a bit of editing. There’s too much repetition and a few grammatical errors. The intro paragraph is especially confusing to muddle through. It could have used another round of edits to make it even easier to read.

If you write your own copy (or even if you have an email copywriter), take a moment to read through and edit your email before hitting send. You can use a free checker like Grammarly or Hemingway to make sure it’s error-free and easy to read. Nothing is more of a turn-off than poor writing.

#4: Strengthen Important Areas

The subject line and CTA on this email are weak. They’re basic and don’t stand out, making it harder for the email to get clicks and opens.

Make sure your subject line and CTA are as strong as you can make them before you hit send if you want your emails to get results. Find ways to catch attention and make them stand out (without turning to clickbait). And please, for the love of all that's good, don't use the generic "show now" text on your CTA buttons.

With a few tweaks, this could have been a great email. If you follow the steps outlined here, you can have a solid “about us” email to send to new subscribers and start building trust.

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