Three More Small Business Welcome Email Ideas (Without a Coupon)

Everyone who has an email list should have a welcome email. They're vital for making new subscribers feel welcome, sharing important information, and sending any lead magnet you promised.

As an email marketer, I'm always disappointed when I see a small business without a welcome email. Since they're one of the most opened and acted on emails, this is a huge missed opportunity.

I think the problem is that the most common type of welcome email people send is the classic coupon code. But not everyone wants to offer a discount, so they don't feel the need or know what to send new subscribers.

The good news is that there are lots of other welcome email options. I’ve already written one post with ideas, and today we’re going to look at three more welcome email ideas without a coupon you can send.

#1: Get Started Guide

If you’re selling a service, course, or subscription, new subscribers may not know where to begin. A "get started" email helps them figure it out.

The best part about this type of email is that it provides great customer service. Before they have a chance to get confused or overwhelmed, you're dropping into their inbox with an email filled with value.

Example: Nolan and Vada

Nolan and Vada create custom engagement rings. That’s awesome, but it can be overwhelming, especially for guys who are already nervous about finding their girlfriend the perfect ring.

This email walks you through all the important things customers need to know, from booking a consultation to exploring designs to figuring out your girlfriend’s ring size (probably one of the hardest parts of ring shopping). It makes finding exactly what they're looking for and getting started super easy.

#2: Stay Connected

Email is only one part of a digital marketing strategy. Most businesses also have social media accounts, blogs, or even YouTube channels.

Your welcome email is a fantastic place to share other channels customers can connect with you. This helps grow your social media accounts and gives subscribers more ways to hear from you/see your products.

Example: O Pioneers

I love O Pioneers emails, and this one is no exception. It's targeted at getting Instagram followers, enticing clicks by teasing the benefits of their account. They also mention their other socials at the bottom, but the drive is on Instagram.

If I remember correctly, this is actually the second email in their welcome sequence. But it would work just as well as the first or only email you send.

#3: What to Expect

Part of a welcome email’s job is setting expectations. So why not make that the whole theme of your welcome email?

You don’t need to overexplain here. Keep it short and simple, sharing a few points about what they can expect. Frequency, content, special sales, etc. This is an especially great option for newsletters since they vary from person to person.

Example: Elyse Breanne Design

After a quick welcome and introduction of who Elyse is, this email shares three quick points of what to expect. They’re slightly generic, but the design is pretty and on brand.

I will say, I think the email should have ended here, because it's a bit overstuffed for a welcome email. But the first part, with what to expect, is good.

Welcome emails are the place to showcase your company’s personality and make subscribers feel at home. Even if you don’t want to send a coupon code, there are plenty of other options you can try.

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