Rachel Meyer

Do your customers know what you do? It may sound like a silly question, but many businesses forget to actually explain what it is they do in a clear, straightforward manner. Believe me, I’ve been guilty of making this mistake myself. Learning to explain your service offerings in a sentence or two is an important part of running a business. Once you’ve got that nailed down, you can use it anywhere from social media to your website. I recently got an email from OMJ, a custom cl

2026 is just around the corner. I know, I can’t believe it, either. As we come to the end of December, most of us are already looking ahead to next year. We’re dreaming about where the next 365 days will take us and (hopefully) creating plans to make those dreams come true. As we reach the end of 2025, you need to spend time reviewing how the year went. Especially in the marketing department, because that's how you actually, you know, get sales. If you're not sure where to st

When your customers have questions, what should you do? Answer them, of course. One of the best ways to do this is through an FAQ email. Just when questions start bubbling up in your lead's mind, you can swoop into their inbox and provide them with answers, like a customer service superhero. I recently received a fantastic FAQ email from the engagement ring brand Nolan and Vada, which I thought would be the perfect fodder for a great email breakdown. So today, we’re going to

Everyone who has an email list should have a welcome email. They're vital for making new subscribers feel welcome, sharing important...

Want to know the biggest mistake I see small businesses making with email marketing? Not sending enough emails. I get the sentiment. You...

Upselling is a great way to improve your customers' shopping experience and increase revenue from sales. Upselling is when you try to...

Email is one of the best marketing tactics you can invest in. But it’s also a world filled with mysterious terms like ROI, segmentation,...

Are you searching for a marketing method to get your small business consistently in front of your ideal customers, connect with them...

Pop quiz : Can you send a welcome email to new subscribers without a discount inside? If you answered yes, you’re right! Have a cookie....

When was the last time you remember enjoying a marketing email, even if it was from a brand you love? Emails from companies and brands...

An email copywriter is a valuable addition to any business. But many people don’t even know they exist or how they can help their business.

Email is a great way to promote new blog posts, but you need an interesting email like this one to get subscribes to click.