Rachel Meyer

Everyone who has an email list should have a welcome email. They're vital for making new subscribers feel welcome, sharing important...

Want to know the biggest mistake I see small businesses making with email marketing? Not sending enough emails. I get the sentiment. You...

There are several types of welcome emails you can send to new subscribers. Coupons, thank-yous, about us, and more. Today, we’re talking...

Social proof is a great way to drive sales by showing interested people how much other customers liked your products. This can be...

Small business owners are often wary of email marketing because they think it’s all selling, all the time. It's true that many companies...

Upselling is a great way to improve your customers' shopping experience and increase revenue from sales. Upselling is when you try to...

One of the things you have to do in marketing is show people why your product is worth buying. Something, like price or difficulty of...

The end of the year is a great time to boost sales through targeted email marketing. But we both know that receiving back-to-back sales...

Email marketing gives a lot of small business owners the ick because they think all you do is sell, sell, sell. Some people and...

Offering custom products is a wonderful way to provide your customers with unique items that no one else has. Who doesn't like...

Email is one of the best marketing tactics you can invest in. But it’s also a world filled with mysterious terms like ROI, segmentation,...

It's exciting to release new products. But unless you announce your new item to your customers, you won't get many (or any) sales. That's...

Are you searching for a marketing method to get your small business consistently in front of your ideal customers, connect with them...

There’s nothing like the feeling of creating a product that sells out quickly, in days or maybe even hours of launch. But the downside is...

Deciding to hire help for your business is hard. You know it'll help your business grow, but it's also a big investment of time and...

Pop quiz : Can you send a welcome email to new subscribers without a discount inside? If you answered yes, you’re right! Have a cookie....

When was the last time you remember enjoying a marketing email, even if it was from a brand you love? Emails from companies and brands...

An email copywriter is a valuable addition to any business. But many people don’t even know they exist or how they can help their business.

Email is a great way to promote new blog posts, but you need an interesting email like this one to get subscribes to click.

Do you want your business to make money this holiday season? That’s what I thought you’d say. In that case, you need holiday email...