Great Email Breakdown: O Pioneers Social Proof Email

Social proof is a great way to drive sales by showing interested people how much other customers liked your products. This can be customer reviews, photos, or social media posts. Social proof is so powerful that most people trust it as much as a recommendation from a friend.

Email marketing is a great place to harness the power of social proof. Your subscribers have already shown they're interested in your products, and all they need is a little push to hit "add to cart".

In this post, we’ll look at a real email from O Pioneers that uses social proof to great advantage. After breaking down what they did, I’ll share tips on writing social proof emails like this for your business.

Social Proof Email Breakdown

Subject Line

The word “you” is powerful. It always catches our attention. This subject line uses that to pique our curiosity and get you to open the email.

Opener

The email opens with a big headline that clearly proclaims what the email contains. It’s followed up by a line of copy further clarifying the email's topic– showcasing customers wearing O Pioneer pieces.

Customer Images

They highlight six images from their customers, showing real people wearing and styling the O Pioneer pieces. If you click on any of the pictures, it takes you straight to the item listing.

CTA

This email isn’t focused on sales. But it does end with a little pitch for their new collection. There’s no big button, only a small ask to click the images and shop.

How to Write an Email Like This

1) Keep it Short

This email only has two paragraphs of text and takes less than a minute to scan through. But that doesn’t mean it’s not powerful.

Long, in-depth emails have their place. But most of the time, short yet effective emails are where the real money is. Learning to write these emails is well worth investing time in.

2) Focus on the Customer

O Pioneers uses the word “you” three times in this short email. The biggest images are of customer outfits, not product photos. Even though it is about O Pioneer products, they keep the focus squarely on their subscribers.

You need to do the same when writing social proof emails. Your subscribers trust other people’s reviews more than a hundred convincing words from your company. Avoid using terms like “us” or “we” and instead, stick to “you” and “yours”.

3) Be Personable

Even though this email only has four lines of copy, it oozes personality. I can feel how friendly and sweet the brand is, even in that short time.

No matter how little writing there is in your email, use your brand voice. Every piece of communication from your business should feel like you. This helps create a seamless customer experience across all platforms, which builds trust.

4) Mention Your Customers by Name

My one disappointment with this email is that they don’t tag the customers whose images they use. This is a big oversight. It would make it look more trustworthy if you could see the original post where they got the pictures and what the person had to say. It would also make the customer who made the post feel more special to be personally mentioned by their favorite brand.

If you use customer posts, reviews, or testimonials, mention them by name. Include a link to the original post or review to build trust. Doing those things will make your social proof even stronger.

Social proof is amazing and something you should use in your email marketing. Try an email like this and see what kind of results you get.

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