Rachel Meyer

Your CTA is the last thing standing between your customer and a sale. It entices them across the finish line to take the action you want....

Want to know the biggest mistake I see small businesses making with email marketing? Not sending enough emails. I get the sentiment. You...

Social proof is a great way to drive sales by showing interested people how much other customers liked your products. This can be...

Small business owners are often wary of email marketing because they think it’s all selling, all the time. It's true that many companies...

Email marketing gives a lot of small business owners the ick because they think all you do is sell, sell, sell. Some people and...

Offering custom products is a wonderful way to provide your customers with unique items that no one else has. Who doesn't like...

It's exciting to release new products. But unless you announce your new item to your customers, you won't get many (or any) sales. That's...

Are you searching for a marketing method to get your small business consistently in front of your ideal customers, connect with them...

There’s nothing like the feeling of creating a product that sells out quickly, in days or maybe even hours of launch. But the downside is...

Deciding to hire help for your business is hard. You know it'll help your business grow, but it's also a big investment of time and...

When was the last time you remember enjoying a marketing email, even if it was from a brand you love? Emails from companies and brands...

An email copywriter is a valuable addition to any business. But many people don’t even know they exist or how they can help their business.

Email is a great way to promote new blog posts, but you need an interesting email like this one to get subscribes to click.

Do you want your business to make money this holiday season? That’s what I thought you’d say. In that case, you need holiday email...

Single email campaigns are an important part of email marketing. But another essential tool in any email marketer’s toolbox is email...

There is amazing email copy out there. But for every great email, there are twice as many with poor or downright lousy writing, losing...

Email copy is often overlooked and undervalued. But good email copy can be the difference between getting sales and going straight to the...

Your business has a big BOGO sale next week. You sit down and write a great email with solid copy you think is sure to convert. You give...

A welcome email is the first communication you send to new subscribers. It introduces them to you and your brand, explaining what you’ll...