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  • Writer's pictureRachel Meyer

4 Signs You Need to Hire an Email Copywriter (And 3 Reasons You Shouldn’t)


4 Signs You Need to Hire an Email Copywriter (And 3 Reasons You Shouldn’t)

Deciding to hire help for your business is hard. You know it'll help your business grow, but it's also a big investment of time and money. How do you know when it's time to take the plunge?


If you clicked on this post, you’re probably considering hiring someone to write your emails. (Or you accidentally hit the link while scrolling social media. It happens.)


It’s a big decision, I know. Working with a freelance copywriter can take your emails from basic to brilliant. But they also come with their own challenges, such as contracts, deliverables, and communication, which not every small business owner is ready to handle.


If you're on the fence about hiring, this post will help. I'm sharing four signs that it's time you hire an email copywriter, as well as three signs that you're not ready. Just remember, only you can ultimately decide when hiring help is the right choice for you and your business.


You Might Want to Hire an Email Copywriter When…


Your emails aren’t getting results


You send out email after email that you think is pretty good if you do say so yourself. But after you send them– crickets. Barely anyone clicks on them, let alone makes a purchase. It feels like going to an event and having everyone walk past your booth with barely a glance.


An email copywriter helps you create a strategy to reach and engage your audience. They’ll A/B test the crap out of your emails to learn what your customers like and how to sell to them most effectively. In the end, your click-through rates and sales will skyrocket.


 You don’t understand email marketing


Do you know what email metrics are or which ones to track? Do you understand the importance of segmentation and personalization? Do you know the best time to send a re-engagement campaign or welcome email?


If not, that’s okay. There are a lot of terms in email marketing. A good email copywriter will help you understand them and show you which ones you need to improve. They know all about ESP and segmentation and click-through rates. Even better, they know how to use them to build an effective email marketing strategy so you see results.


You want to do more than “get sales”


Sales are important to running a successful small business. But you’ve reached the point where you understand you need to do more than sell, sell, sell. You know you need to build a personal relationship with your customers so they come back time and time again. You don't want to be a passing thought in their minds, but their #1 choice for whatever you sell.


An email copywriter will work with you to help craft a marketing strategy that does more than sell. They understand when to use educational emails, personalized campaigns, and updates. They’ll help you get sales and create a fanbase of customers who are always eager to hear from you.


You hate writing emails


Maybe you understand all the ins and outs of email marketing and how to craft an effective campaign. But you hate sitting down to actually write an email. It takes you forever, never comes out the way you like, and you wish you were doing anything else the whole time.


It’s okay if that’s the case. Even better, there’s an easy solution– hire someone. Don’t feel bad about it either. You would feel guilty because you went to the hairdresser or hired a professional house painter. These services exist so you can spend less time doing things you hate and give you a better product in the long run.


When Not to Hire an Email Copywriter


You don’t have a clear vision


You may think an email copywriter just writes the words for your email. While that is part of the job, it’s also important that your email copywriter understands your marketing goals and vision so they can create campaigns to help you achieve them.


If you don’t have clear goals, they won’t be able to help you much. They can only send email blasts like you’ve already been doing, hoping something will stick. That’s a waste of your time and money.


So, if you're unclear on your customer, product, and marketing goals, hold off hiring an email copywriter.


You’re not ready to expand your marketing


Improving your emails means expanding your marketing with the goal of increasing sales. Depending on how big your business is and what your work setup is like, you may not be able to handle that right now.


If you're not ready to expand your business, hold off on hiring marketing help. Otherwise, you and your copywriter will end up frustrated. Once you’re ready to grow, then you can look for someone.


You don’t have the money


I’ll be honest with you. A good email copywriter isn’t cheap. They can cost anywhere from hundreds to thousands of dollars a month.


While you may want to grow your business, you might not be in a place where you can pay that kind of money. And that’s okay. Continue doing it yourself until you feel financially comfortable hiring a professional.


Should I hire an email copywriter?

I hope these signs gave you more clarity in your hiring decision. It's a big step, but I know you'll make the right choice.


 

Did this post leave you saying, “I’m ready to hire an email copywriter to help me with my small business”? Then, I would love to discuss if we’re a good fit. Click the button below to contact me and set up your free intro call today.



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