Rachel Meyer

Tools are an important part of any business. They make tasks easier and your life less stressful. At least, that’s what they’re supposed to do. But we’ve all sunk time and money into a tool that ended up being useless or even detrimental to our business. This can make us overly cautious about trying a new tool, even if it looks perfect for our business. How can you really know if it'll help or hinder you? That’s why I wanted to share my favorite small business content marketi

I don’t know about you, but for me, making a goal is easy. Coming up with a plan to achieve it? Not so much. The bigger the goal, the harder it is to figure out where to start. The longer you try to figure it out, the more impossible it seems. And as the saying goes, a goal without a plan is just a dream. In the past, I've especially struggled with creating plans for my business marketing. Creating goals like “get more customers” is awesome, but how do you put that into actio

2026 is just around the corner. I know, I can’t believe it, either. As we come to the end of December, most of us are already looking ahead to next year. We’re dreaming about where the next 365 days will take us and (hopefully) creating plans to make those dreams come true. As we reach the end of 2025, you need to spend time reviewing how the year went. Especially in the marketing department, because that's how you actually, you know, get sales. If you're not sure where to st

The day has finally come. You’ve decided to hire a freelance writer for your small business. Nerves and excitement zing through your...

Next year is just around the corner. It's time to start planning your yearly business goals if you haven’t already.  An important...

Are you searching for a marketing method to get your small business consistently in front of your ideal customers, connect with them...

Your business is unique. But how do you show that online? Well, there are many ways, from the colors you choose to the products you sell....

Deciding to hire help for your business is hard. You know it'll help your business grow, but it's also a big investment of time and...

You’ve heard a lot of advice on the internet to start a blog to grow your business. Maybe you already have one on your website, but...