Rachel Meyer

We’ve hit the halfway point of the year, so you know what that means. It’s time to do a mid-year marketing review! I know it’s not the most fun thing in the world. But it’s vital to help you see how your marketing is doing and how you can crush your goals in the second half of the year. It might seem like a big, scary task. That’s why I’m sharing my super simple 5-step process for a mid-year marketing review. This is exactly what I do for my business, so I can roadmap the res

So, you’ve decided to invest in content marketing for your small business. That’s a great step, and I applaud you. But now you're wondering: how do I do that? When you’re starting to dip your toes into the content marketing world, it can be overwhelming. There are so many terms, methods, and metrics people claim you absolutely must know. It can make beginners back away slowly before they even give it a chance. I’m here to tell you that content marketing isn’t as complicated a

CTAs are a vital part of your marketing. Which is why it’s shocking to me how many small businesses fumble them. They're boring. They're basic. Or worse, they don’t exist at all. Does this sound familiar? Well, don’t panic. The sooner you start working to fix your CTAs, the sooner you'll see improved results from them. In this post, you'll learn all about using CTAs for small businesses. We’ll look at what they are, why you need them, and how to properly use them in your mark

Does your small business have a welcome email? In short: yes. A welcome email (or even a welcome sequence) is an integral part of email marketing for businesses of all sizes.

Tools are an important part of any business. They make tasks easier and your life less stressful. At least, that’s what they’re supposed to do. But we’ve all sunk time and money into a tool that ended up being useless or even detrimental to our business. This can make us overly cautious about trying a new tool, even if it looks perfect for our business. How can you really know if it'll help or hinder you? That’s why I wanted to share my favorite small business content marketi

I don’t know about you, but for me, making a goal is easy. Coming up with a plan to achieve it? Not so much. The bigger the goal, the harder it is to figure out where to start. The longer you try to figure it out, the more impossible it seems. And as the saying goes, a goal without a plan is just a dream. In the past, I've especially struggled with creating plans for my business marketing. Creating goals like “get more customers” is awesome, but how do you put that into actio

2026 is just around the corner. I know, I can’t believe it, either. As we come to the end of December, most of us are already looking ahead to next year. We’re dreaming about where the next 365 days will take us and (hopefully) creating plans to make those dreams come true. As we reach the end of 2025, you need to spend time reviewing how the year went. Especially in the marketing department, because that's how you actually, you know, get sales. If you're not sure where to st

The day has finally come. You’ve decided to hire a freelance writer for your small business. Nerves and excitement zing through your...

Next year is just around the corner. It's time to start planning your yearly business goals if you haven’t already. An important...

Are you searching for a marketing method to get your small business consistently in front of your ideal customers, connect with them...

Your business is unique. But how do you show that online? Well, there are many ways, from the colors you choose to the products you sell....

Deciding to hire help for your business is hard. You know it'll help your business grow, but it's also a big investment of time and...

You’ve heard a lot of advice on the internet to start a blog to grow your business. Maybe you already have one on your website, but...