Rachel Meyer

When your customers have questions, what should you do? Answer them, of course. One of the best ways to do this is through an FAQ email. Just when questions start bubbling up in your lead's mind, you can swoop into their inbox and provide them with answers, like a customer service superhero. I recently received a fantastic FAQ email from the engagement ring brand Nolan and Vada, which I thought would be the perfect fodder for a great email breakdown. So today, we’re going to

Social proof is a great way to drive sales by showing interested people how much other customers liked your products. This can be...

Upselling is a great way to improve your customers' shopping experience and increase revenue from sales. Upselling is when you try to...

One of the things you have to do in marketing is show people why your product is worth buying. Something, like price or difficulty of...

Email marketing gives a lot of small business owners the ick because they think all you do is sell, sell, sell. Some people and...

Offering custom products is a wonderful way to provide your customers with unique items that no one else has. Who doesn't like...

It's exciting to release new products. But unless you announce your new item to your customers, you won't get many (or any) sales. That's...