Rachel Meyer

The time has come to announce your exciting new launch. You’ve made the product, taken the photos, and teased it on social media. The only thing left to do is tell the world via a carefully created announcement build-up. One of the best ways to do this is via your email list. These are your most engaged customers, the ones who wanted to hear from you enough to share their email. You want them to be in the loop and ready to buy when your product drops. Today, we’re looking at

Selling out of something is exciting when you’re a small business owner. It means people really liked your products! If the item was particularly popular, you may decide to make more of the product to sell. But people won't buy it unless you tell them there are more available. Enter the restock email . It's exactly what it sounds like. An email telling people that you restocked a product and encouraging them to buy, especially if they missed out last time. Today, we’re lookin

When your customers have questions, what should you do? Answer them, of course. One of the best ways to do this is through an FAQ email. Just when questions start bubbling up in your lead's mind, you can swoop into their inbox and provide them with answers, like a customer service superhero. I recently received a fantastic FAQ email from the engagement ring brand Nolan and Vada, which I thought would be the perfect fodder for a great email breakdown. So today, we’re going to

Social proof is a great way to drive sales by showing interested people how much other customers liked your products. This can be...

Upselling is a great way to improve your customers' shopping experience and increase revenue from sales. Upselling is when you try to...

One of the things you have to do in marketing is show people why your product is worth buying. Something, like price or difficulty of...

Email marketing gives a lot of small business owners the ick because they think all you do is sell, sell, sell. Some people and...

Offering custom products is a wonderful way to provide your customers with unique items that no one else has. Who doesn't like...

It's exciting to release new products. But unless you announce your new item to your customers, you won't get many (or any) sales. That's...