Rachel Meyer

Do your customers know what you do? It may sound like a silly question, but many businesses forget to actually explain what it is they do in a clear, straightforward manner. Believe me, I’ve been guilty of making this mistake myself. Learning to explain your service offerings in a sentence or two is an important part of running a business. Once you’ve got that nailed down, you can use it anywhere from social media to your website. I recently got an email from OMJ, a custom cl

Everyone who has an email list should have a welcome email. They're vital for making new subscribers feel welcome, sharing important...

There are several types of welcome emails you can send to new subscribers. Coupons, thank-yous, about us, and more. Today, we’re talking...

Social proof is a great way to drive sales by showing interested people how much other customers liked your products. This can be...

Upselling is a great way to improve your customers' shopping experience and increase revenue from sales. Upselling is when you try to...

One of the things you have to do in marketing is show people why your product is worth buying. Something, like price or difficulty of...

The end of the year is a great time to boost sales through targeted email marketing. But we both know that receiving back-to-back sales...

Offering custom products is a wonderful way to provide your customers with unique items that no one else has. Who doesn't like...

Pop quiz : Can you send a welcome email to new subscribers without a discount inside? If you answered yes, you’re right! Have a cookie....

When was the last time you remember enjoying a marketing email, even if it was from a brand you love? Emails from companies and brands...

Email is a great way to promote new blog posts, but you need an interesting email like this one to get subscribes to click.

Do you want your business to make money this holiday season? That’s what I thought you’d say. In that case, you need holiday email...

Single email campaigns are an important part of email marketing. But another essential tool in any email marketer’s toolbox is email...

There is amazing email copy out there. But for every great email, there are twice as many with poor or downright lousy writing, losing...

Email copy is often overlooked and undervalued. But good email copy can be the difference between getting sales and going straight to the...

Your business has a big BOGO sale next week. You sit down and write a great email with solid copy you think is sure to convert. You give...

A welcome email is the first communication you send to new subscribers. It introduces them to you and your brand, explaining what you’ll...