Rachel Meyer

One of the biggest mistakes I see small businesses making with their blogs is not blogging consistently. One month, they might upload three posts. Another, they only upload one, that’s just an update about an upcoming craft fair. Then, three months go by before they write another one. If this were your personal blog, that would be totally fine. But it’s not. Your blog is a part of your marketing strategy, so like with all other strategies, you need to be consistent with it.

Blog posts are a great long-term marketing strategy. Once published, they bring in traffic for months or years to come. But did you know that you shouldn’t just publish and forget about your blog posts? Instead, you should periodically update them to remain relevant and helpful. It’ll take a little time on your part. But if you schedule this task regularly, your content will remain valuable for years. In this post, you’ll learn how to update old blog posts for your small busi