How to Blog Consistently: 8 Tips for Small Business Owners
- Rachel Meyer
- Feb 4
- 5 min read
One of the biggest mistakes I see small businesses making with their blogs is not blogging consistently.
One month, they might upload three posts. Another, they only upload one, that’s just an update about an upcoming craft fair. Then, three months go by before they write another one.
If this were your personal blog, that would be totally fine. But it’s not. Your blog is a part of your marketing strategy, so like with all other strategies, you need to be consistent with it.
That’s why in this post, I’m sharing my top eight tips on how to blog consistently as a small business. Advice I’ve learned from years of working as a content writer for myself and other companies.
Why Blog Consistently?
Okay, but why should you blog consistently? Here are a few of the biggest benefits regular blogging brings.
Better Ranking
Publishing consistent content shows Google that your website is active. Active sites rank better in search. Better rankings mean more people see your blog and visit your website.
Reach Customers
No matter what people keep trying to tell you, blogs aren’t dead. Even AI search results pull from blogs like yours. By creating valuable blog posts and ranking well, you can increase your conversions and get more customers.
Build a Content Library
Blog posts have a long shelf life. Unlike social media posts or emails, they aren’t one-and-done. They keep bringing in traffic for years to come. That’s why it pays to build a library of valuable posts for people to discover.
Eight Tips to Blog Consistently
#1: Create a Content Calendar
If you only implement one tip on this list, please make it this one. This alone will make your blogging that much easier.
A content calendar, or editorial calendar, is a list of all your posts, when you’re going to post them, and any other important information, like the target keyword or URL. I have a whole post on content calendars, so read that to learn more.
The reason I say this should be your #1 thing to do is because once you have a content calendar in place, everything else will be easier. At least for me, if something’s already planned and scheduled, I’m much more likely actually to get it done.
#2: Schedule Posts Monthly
If you’re writing, editing, uploading, and publishing your blog posts the same week (or worse, day) they go out, it’s no wonder blogging feels overwhelming. That’s unsustainable, especially if you want to make quality content.
Instead, you need to batch-create all your posts for the month at once. For example, I create all next month's posts for this blog the third week of the month before. You could even do all your posts for the entire quarter if you have the time/mental space.
And don’t forget to actually schedule the posts to go out on the right days. Don’t rely on your memory to publish them, because you'll forget. (Or at least I do.)
#3: Create a System
It’s easier to exercise if you make sure to set out your workout gear the night before. It’s easier to eat healthy if you meal prep on Sundays. And it’s easier to blog consistently if you create a monthly system to follow.
For example, here’s my system for this blog:
Plan posts at the start of the month, including keyword research
Draft posts on Tuesday
Edit posts on Wednesday
Schedule the posts for next month
After the post is live, add the link to my LinkTree and post about it on LinkedIn and Instagram
Your system might look different than mine, but I highly recommend working on making one. Start by writing out every step you follow to create a blog post. Then, write down when you plan to do each step. Keep your plan somewhere you can reference often, especially when you’re just putting it in place.
#4: Use Post Templates
Another valuable thing I’ve put in place for myself and all my clients is a post template. Every time I write a new post, all I have to do is make a copy of it, and, boom, half the outline's done.
For me, this template includes spaces to write what the post is about, who the audience is, what type of post it is, what keyword I’m targeting, and more. All I have to do is fill in the blanks and make the actual outline for the post.
Not having to copy all this information every time speeds up my planning process significantly. The less friction in your way, the easier it is to be consistent with blogging.
Need a post template to get you started? Click the link below for a free Google Doc!
#5: Make It Non-Negotiable
If you’re serious about blogging for your small business, then you need to make it non-negotiable. No putting it off to another day or claiming you don’t have time. You have to make time.
I know that can be hard to hear, but it’s important. You won’t see results if you don’t blog consistently, and you won’t blog consistently if you don’t make time for it.
So, schedule time to write next month’s blog posts in your calendar right now (and then come back and finish reading this post). You might have to adjust your work hours or stay up late to get it done. But if you're serious about your content marketing, you'll make that sacrifice.
#6: Keep a List of Ideas
One of the big struggles with consistently blogging is running out of ideas. This can be solved with a two-fold solution.
First, always keep a list of content ideas, both on your computer and in your phone. Read a cool blog post that sparked an idea? Write it down. Saw a magazine headline that inspired you? Write it down. Watched a YouTube video that gave you a bunch of ideas? Write them all down. You might not use them all, but there's nothing worse than forgetting that stupendous idea you had in line at the grocery store.
Second, set aside time to brainstorm. You don’t have to do this monthly, but every 3-6 months, you should take half an hour to come up with new post ideas, based on trends you’ve seen, questions you’ve gotten, or ideas you've had (this is where that list comes in handy).
#7: Done is Better Than Perfect
Friends, I say this as someone who struggles with perfectionism: wanting things to be perfect is holding you back from consistent blogging.
Obviously, you want to put out good blog posts. But publishing a post that’s slightly below your standards is better than not publishing anything at all. So many people never act because whatever they're doing isn't “right” yet.
Just by showing up and putting out content, you can outperform your competitors. And the more you create things, the better you'll get, just by the power of practice and repetition. (Check out this story from James Clear if you don't believe me.)
#8: Pick Topics You Like (within reason)
Quick caveat here: Your business blog isn’t about you. You want to write about topics your ideal audience wants to read about.
But, that being said, it’ll be much easier to stay consistent with blogging if you pick topics you also enjoy writing about, or find writing about easy. If this were a Venn diagram, you want to find something in the overlap between what your customers want and what you like. That's one (or multiple) of your content pillars.
Using this blog as an example again, I love writing about all kinds of things. That’s why I became a content writer. But my target audience is small business owners, so I need to focus on topics that they find helpful. Thus, I write a lot of posts about content writing (like this one) on my blog.
Being consistent takes work and planning. I hope at least one of these tips helps make that just a little bit easier. You've got this!
Do you want to blog consistently, but can't find the time? I just started offering full-service blog management for people like you. Want to learn more? Click the button below.
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