Rachel Meyer

One of the biggest mistakes I see small businesses making with their blogs is not blogging consistently. One month, they might upload three posts. Another, they only upload one, that’s just an update about an upcoming craft fair. Then, three months go by before they write another one. If this were your personal blog, that would be totally fine. But it’s not. Your blog is a part of your marketing strategy, so like with all other strategies, you need to be consistent with it.

For many small businesses, a good chunk of their business comes from local customers. Whether you have a brick-and-mortar shop or attend craft markets throughout the year, your location is integral to your business. If this sounds like you, you've probably already worked hard to incorporate local SEO into your website so you can get even more customers from nearby areas. But did you know you can use local SEO on your blog as well? In this post, we’re going to look at how you

You're sitting down to write a new blog post. You know what topic you want to write about. You already have an idea for your CTA. But before you start writing, have you decided what type of post you’re going to write? Did you even know there are multiple types of blog posts, all with unique formats and optimal uses? If the answer is no, don’t panic. You've come to the right post, no matter how much you do or don't know about blog post types and how to use them. In this post,