Rachel Meyer

For many small businesses, a good chunk of their business comes from local customers. Whether you have a brick-and-mortar shop or attend craft markets throughout the year, your location is integral to your business. If this sounds like you, you've probably already worked hard to incorporate local SEO into your website so you can get even more customers from nearby areas. But did you know you can use local SEO on your blog as well? In this post, we’re going to look at how you

As a small business owner, you’re busy this holiday season. There are products to make and ship, markets to attend, sales to run, and projects to wrap up. But it’s not a bad idea to add publishing a few holiday blog posts in there, too. Christmas is a great time to attract extra traffic to your website. People are googling all kinds of things, from holiday recipes to gift ideas. You can tap into this by writing quality posts, bringing more visitors to your website, and then t

Do you treat your business's blog like a personal diary or a news site? smacks wrist Then stop that. I’ve talked about this before, but when you run a blog for your business, you can’t write about any old thing that comes to mind. Nor should you ever post something just to have new content. Everything you publish needs a specific purpose and goal in your marketing strategy. If it doesn't align with that criteria, throw the idea in the garbage and don't look back. Unfortunatel

Your CTA is the last thing standing between your customer and a sale. It entices them across the finish line to take the action you want....

Content marketing is one of the most talked-about methods of marketing your small business. Everyone says you should have a blog , a...

Starting a blog is a wonderful addition to your online marketing strategy. But there's one mistake I see a lot of small businesses...

Google Featured Snippets are the most coveted spot on page one. They sit at the top of search results (or they did until AI took over),...

One of the hardest parts of writing a blog post is getting started. You have an exciting idea, then you sit down to write it, and the...

Quick question : Do you want a professional blog that drives website traffic and gets sales? Of course you do. Your blog is a valuable...

Blog posts are a great long-term marketing strategy. Once published, they bring in traffic for months or years to come. But did you know...

Deciding to hire for your business is hard. Especially when trying to figure out if you should hire someone to write your content, the...

The cursor blinks on the blank document. You know you need to write a new post for your blog, but you lack inspiration. So you close the...

Do you want to improve your small business blog posts? Maybe you've noticed your posts aren't as good as the ones on Google. Maybe you're...

55% of bloggers have published at least one listicle in the last year. These neatly organized posts are easy to write and just as easy...

You spent several hours creating a highly targeted, valuable post for your blog. You posted it, shared the link on social media, and got...

You’ve heard a lot of advice on the internet to start a blog to grow your business. Maybe you already have one on your website, but...

A begginer friendly way to make content calendars using Google Sheets.

Running a business blog is nothing like running a hobby blog. With a casual blog, you can post whenever and whatever you want. It...

You’ve probably heard the term “content writing” kicked around the marketing sphere. Maybe you’ve seen people call themselves content...

Is the blog on your website gathering dust rather than views? Or does your website not have a blog at all? Content marketing is an...