Rachel Meyer

Small business owners are often wary of email marketing because they think it’s all selling, all the time. It's true that many companies...

Google Featured Snippets are the most coveted spot on page one. They sit at the top of search results (or they did until AI took over),...

Upselling is a great way to improve your customers' shopping experience and increase revenue from sales. Upselling is when you try to...

One of the hardest parts of writing a blog post is getting started. You have an exciting idea, then you sit down to write it, and the...

Quick question : Do you want a professional blog that drives website traffic and gets sales? Of course you do. Your blog is a valuable...

The day has finally come. You’ve decided to hire a freelance writer for your small business. Nerves and excitement zing through your...

One of the things you have to do in marketing is show people why your product is worth buying. Something, like price or difficulty of...

Blog posts are a great long-term marketing strategy. Once published, they bring in traffic for months or years to come. But did you know that you shouldn’t just publish and forget about your blog posts? Instead, you should periodically update them to remain relevant and helpful. It’ll take a little time on your part. But if you schedule this task regularly, your content will remain valuable for years. In this post, you’ll learn how to update old blog posts for your small busi

Starting your first email list is challenging. It requires so many pieces, including an ESP. While it's one of the most important parts...

Deciding to hire for your business is hard. Especially when trying to figure out if you should hire someone to write your content, the...

Next year is just around the corner. It's time to start planning your yearly business goals if you haven’t already.  An important...

The end of the year is a great time to boost sales through targeted email marketing. But we both know that receiving back-to-back sales...

Email marketing gives a lot of small business owners the ick because they think all you do is sell, sell, sell. Some people and...

The cursor blinks on the blank document. You know you need to write a new post for your blog, but you lack inspiration. So you close the...

Offering custom products is a wonderful way to provide your customers with unique items that no one else has. Who doesn't like...

Email is one of the best marketing tactics you can invest in. But it’s also a world filled with mysterious terms like ROI, segmentation,...

Marketing. We know our businesses need it, but it’s also a strange, mysterious beast that feels impossible to conquer. I can’t claim I’ve...

Do you want to improve your small business blog posts? Maybe you've noticed your posts aren't as good as the ones on Google. Maybe you're...

It's exciting to release new products. But unless you announce your new item to your customers, you won't get many (or any) sales. That's...

Are you searching for a marketing method to get your small business consistently in front of your ideal customers, connect with them...