Rachel Meyer

Do you treat your business's blog like a personal diary or a news site? smacks wrist Then stop that. I’ve talked about this before, but when you run a blog for your business, you can’t write about any old thing that comes to mind. Nor should you ever post something just to have new content. Everything you publish needs a specific purpose and goal in your marketing strategy. If it doesn't align with that criteria, throw the idea in the garbage and don't look back. Unfortunatel

Everyone who has an email list should have a welcome email. They're vital for making new subscribers feel welcome, sharing important...

Your CTA is the last thing standing between your customer and a sale. It entices them across the finish line to take the action you want....

Content marketing is one of the most talked-about methods of marketing your small business. Everyone says you should have a blog , a...

Want to know the biggest mistake I see small businesses making with email marketing? Not sending enough emails. I get the sentiment. You...

There are several types of welcome emails you can send to new subscribers. Coupons, thank-yous, about us, and more. Today, we’re talking...

Starting a blog is a wonderful addition to your online marketing strategy. But there's one mistake I see a lot of small businesses...

Social proof is a great way to drive sales by showing interested people how much other customers liked your products. This can be...

Hiring your first freelancer is scary. You might not know what you’re looking for, what you need, or even how to find a freelancer. I...

Small business owners are often wary of email marketing because they think it’s all selling, all the time. It's true that many companies...

Google Featured Snippets are the most coveted spot on page one. They sit at the top of search results (or they did until AI took over),...

Upselling is a great way to improve your customers' shopping experience and increase revenue from sales. Upselling is when you try to...

One of the hardest parts of writing a blog post is getting started. You have an exciting idea, then you sit down to write it, and the...

Quick question : Do you want a professional blog that drives website traffic and gets sales? Of course you do. Your blog is a valuable...

The day has finally come. You’ve decided to hire a freelance writer for your small business. Nerves and excitement zing through your...

One of the things you have to do in marketing is show people why your product is worth buying. Something, like price or difficulty of...

Blog posts are a great long-term marketing strategy. Once published, they bring in traffic for months or years to come. But did you know that you shouldn’t just publish and forget about your blog posts? Instead, you should periodically update them to remain relevant and helpful. It’ll take a little time on your part. But if you schedule this task regularly, your content will remain valuable for years. In this post, you’ll learn how to update old blog posts for your small busi

Starting your first email list is challenging. It requires so many pieces, including an ESP. While it's one of the most important parts...

Deciding to hire for your business is hard. Especially when trying to figure out if you should hire someone to write your content, the...

Next year is just around the corner. It's time to start planning your yearly business goals if you haven’t already. An important...