Rachel Meyer

Single email campaigns are an important part of email marketing. But another essential tool in any email marketer’s toolbox is email...

Running a business blog is nothing like running a hobby blog. With a casual blog, you can post whenever and whatever you want. It...

There is amazing email copy out there. But for every great email, there are twice as many with poor or downright lousy writing, losing...

Email copy is often overlooked and undervalued. But good email copy can be the difference between getting sales and going straight to the...

Your business has a big BOGO sale next week. You sit down and write a great email with solid copy you think is sure to convert. You give...

You’ve probably heard the term “content writing” kicked around the marketing sphere. Maybe you’ve seen people call themselves content...

Is the blog on your website gathering dust rather than views? Or does your website not have a blog at all? Content marketing is an...

A welcome email is the first communication you send to new subscribers. It introduces them to you and your brand, explaining what you’ll...