Rachel Meyer

Promotion emails are a good thing to include in your email marketing strategy. They help keep your products in front of customers and drive sales even if the items you're promoting aren't new and shiny. However, you need to do it right, or they can end up turning people off rather than getting them to buy. Unfortunately, I have an example of an email that did just that for me. In this post, we’ll break down this product promotion email from Lady Black Tie and what they did wr

There is amazing email copy out there. But for every great email, there are twice as many with poor or downright lousy writing, losing...