Rachel Meyer

For many small businesses, a good chunk of their business comes from local customers. Whether you have a brick-and-mortar shop or attend craft markets throughout the year, your location is integral to your business. If this sounds like you, you've probably already worked hard to incorporate local SEO into your website so you can get even more customers from nearby areas. But did you know you can use local SEO on your blog as well? In this post, we’re going to look at how you

As a small business owner, you’re busy this holiday season. There are products to make and ship, markets to attend, sales to run, and projects to wrap up. But it’s not a bad idea to add publishing a few holiday blog posts in there, too. Christmas is a great time to attract extra traffic to your website. People are googling all kinds of things, from holiday recipes to gift ideas. You can tap into this by writing quality posts, bringing more visitors to your website, and then t

You're sitting down to write a new blog post. You know what topic you want to write about. You already have an idea for your CTA. But before you start writing, have you decided what type of post you’re going to write? Did you even know there are multiple types of blog posts, all with unique formats and optimal uses? If the answer is no, don’t panic. You've come to the right post, no matter how much you do or don't know about blog post types and how to use them. In this post,

Content marketing is one of the most talked-about methods of marketing your small business. Everyone says you should have a blog , a...

Starting a blog is a wonderful addition to your online marketing strategy. But there's one mistake I see a lot of small businesses...

Blog posts are a great long-term marketing strategy. Once published, they bring in traffic for months or years to come. But did you know...

The cursor blinks on the blank document. You know you need to write a new post for your blog, but you lack inspiration. So you close the...

Do you want to improve your small business blog posts? Maybe you've noticed your posts aren't as good as the ones on Google. Maybe you're...

Do you want your blog posts to be more successful? Then, you need to include a CTA. Thank you for coming to my TED talk. Okay, that's not...