Rachel Meyer

Want to know the biggest mistake I see small businesses making with email marketing? Not sending enough emails. I get the sentiment. You...

Small business owners are often wary of email marketing because they think it’s all selling, all the time. It's true that many companies...

The end of the year is a great time to boost sales through targeted email marketing. But we both know that receiving back-to-back sales...

Email marketing gives a lot of small business owners the ick because they think all you do is sell, sell, sell. Some people and...

It's exciting to release new products. But unless you announce your new item to your customers, you won't get many (or any) sales. That's...

Pop quiz : Can you send a welcome email to new subscribers without a discount inside? If you answered yes, you’re right! Have a cookie....

When was the last time you remember enjoying a marketing email, even if it was from a brand you love? Emails from companies and brands...

Do you want your business to make money this holiday season? That’s what I thought you’d say. In that case, you need holiday email...